As the US presidential race heats up, I find that I’m sneaking a peak at the debates and checking out what each candidate has to say. Being Canadian, I won’t have a vote in this election, but I do have something I’d like to say to the candidates.
I’ve only seen bits and pieces of what each has been doing and saying in order to sway voters their way.
But for the most part, I’ve been cringing.
Because they don’t seem to be all that interested in letting us know why we should vote for them. They seem to be more interested in letting us know why we shouldn’t vote for their opponent.
It’s the same here in Canada. Over the years, each party has spent a great deal of time, money and effort telling voters how bad the other parties and candidates are, but very little revealing how their own party could be of service.
Wouldn’t it be refreshing if political campaigns and other forms of advertising were based solely on solutions rather than comparisons?
I’ve seen political candidates, soft drink manufacturers, fast food franchises, auto manufacturers and a host of other industries try to win us over to their product by detracting from their competition rather than simply promoting their own merits.
Have we fallen victim to this kind of thinking in our own lives? Do we justify or mask our efforts by comparing them with the failures of others? Do we use our words to tear others down rather than build each other up?
Dear Presidential Candidate,
If you want to earn my vote, don’t worry about telling me how wrong the other candidate is for the job. Just tell me how right you are for the job. There is still a chance that you may not earn my vote, but you will have earned my respect.
P.S. If you run into those other advertisers too, please pass it on!
Do not let any unwholesome talk come out of your mouths, but only what is helpful for building others up according to their needs, that it may benefit those who listen. – Ephesians 4:29
How much more likely are you to support a candidate that runs a positive campaign?